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There is now a trend to move closer to the customer in the form of long-term and lastingrelationships. The market today is characterized by growing competition with new playersconstantly arising. In order to gain competitive advantage with the increasingly challengingmarket …
Skapas lojalitet eller tröghet?
… consumers? are then divided into either loyalty or inertia depending on the customers? attitudes towards the brand with concern to the effect that the loyalty program has exercised.Our research has resulted in three different groups, each of which shows separate levels of …
Since companies have realised the importance of customer loyalty and since the service sector has gained higher significance in recent years, we found it interesting to study what leads to customer loyalty in service companies. The theories we have chosen to consider are …
Title: Satisfaction and loyalty from a customer viewpoint Level: Final assignment for Master degree in Business Administration Authors: Thomas Blomqvist and Per Nilsson Supervisor: Lars-Torsten Eriksson Date: Januari 2010 Purpose: The overall purpose of our paper is to describe …
The research aims at revealing consumers? loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used …
Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet
… companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing. To elucidate the problem a survey has been …
En studie om hur e-handelsföretag använder sig av lojalitetsprogram
… of how e-commerce companies use loyalty programs in order to retain their customers and to increase its consumption, and compare this with customer perceptions of loyalty and learn what makes them loyal. Theoretical framework The theoretical framework starts with definitions of …
En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop
… adapt themselves to a new competitive environment characterized by increased customer demands as well as a larger amount of competitors. Therefore companies have had a shift in their strategies from focusing on sales numbers to focusing on the customer. To build lasting customer …
… which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the …
… necessary and to achieve this a company can choose to focus on creating loyal customers. Loyal customers can contribute to secured revenues, increased market shares and reduced marketing costs. Research within customer loyalty has mainly focused on different types of loyalty and …
En studie om hur lojalitetsprogram kan främja kundlojalitet
The purpose of this study is to analyze how customer oriented businesses can use loyalty programs to create loyalty and how loyalty can be increased. We have in this study chosen to refer loyalty program to the loyalty program that belong to the company Jula AB. Our study is …
En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad
… study aims to, from a companys point of view, describe how strategic work with customer loyalty is done. Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a …
En marknadsundersökning av bankens företagskunders attityder
Title: Bergslagens Sparbank ? A market survey of the bank’s corporate customer’s attitudes Seminar date: 2010-02-05 Course: Individual essay, 30 higher education credits Authors: Mathias Lindberg, Bogdan Efimov Advisor: Pia Lindell Key Words: relationship marketing, finance …
En kvalitativ studie på SCAs produkter Edet papper och Libresse
… Airlines. They have all grown strong passionate relationships with their customers. It describes the type of emotional loyalty that all companies strive to achieve. But what about the marketers who face the same challenge, though they will sell toilet paper rather than a …
när en tjänst går från att vara avgiftsfri till att bli avgiftsbelagd
Title: The impact of service quality on customer loyalty - when a service changes from being free to become surcharged Authors: Carl Johan Olsson, Marcus Johansson and Victor Carlsson Supervisor: Hans Lundberg Course: Bachelor thesis in business administration, 15 Credits (15 …
